Philanthropy And Nonprofit Fundraising
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With your fundraising goals in mind (and these goals are what you are determining by answering the above questions), you can easily tell which ideas can contribute to your goals and which are unlikely to be a help. The same groups of people may support your group. On a piece of paper, note the following:How much money you need - and when you need it by. More affluent philanthropists may offer you large sums of money. in order to raise money for this project. This information needs to be quickly accessible when you start fundraising in earnest.
committee invitation letter
Contact Information For Your Volunteers. If your church did not raise enough money for pews, can you at least pay for the materials and arrange for volunteer labor to finish the project? You may have a hard time fundraising, but while fundraising you may encounter people who are willing to donate work time or a building to the cause, which will help you reach your larger goal.
Press Releases
Press releases are essentially announcements to the media about an important even that is taking place. You should be able to write good press releases in order to cheaply advertise your non-profits fundraising efforts. In general, you will want to write a press release to announce the start of your group, another press release to mark the opening of facilities for your group, and other press release to announce fundraising efforts such as marathons or fairs.
There is a specific way of writing press releases. Sometimes, the media will use actual quotes from the pres release in their articles or news items, so you need to make sure that your press release is written in an engaging style. Consider the following press release:
Media Release
Contact:
J. Doe
Director
Felicitations Child
134 Acme Ave.
London, ST USA
Phone: 555/ 555-5555
FAX: 555/555_5554
Email: j.doe@felicitaions
August 12, 2005
FOR IMMEDIATE RELEASE
New Non-Profit Group Defends Childhood Reading from Development
(London, ST, USA) - Felicitations Child, a new non-profit organization established in London, has announced a fundraising effort to bring a Bookmobile into the inner areas of London. According to J. Doe, director of Felicitations Child, This is a very exciting time for us. We have long noted that our city does not support many libraries, and childrens literacy skills seem to be falling as a result. Recent reports on the state of education in the inner city have suggested that literacy among children is quite low and test scores in reading and writing are well below average.
J. Doe blames development, which three years ago claimed the old library building, which was torn down to make way for new condo complexes. Annie Law, a volunteer at Felicitations Child, notes that the newly developed organisations have received many calls from worried educators and parents who feel that the children on inner city London are not reading enough. A library is badly needed, as many of the children in these areas come from families who simply cannot afford to buy books. According to Law, the bookmobile would travel to all the neighbourhoods between Upper Ninth and Upper West a few times a week in order to bring reading material to these areas. Although childrens books would be plentiful, reading material for adults and non-fiction books would also be made available. In the future, Felicitations Child hopes to raise enough money to bring books to house-bound readers and to outlying areas of the city. As Law notes, In the future, we imagine several book mobiles that will bring books to anyone who needs or wants them in our area.
Felicitations Child was founded by Doe three months ago after the director of the current non-profit group read about the falling rates of book reading in London. As Doe notes, I grew up on Upper Ninth and we had an old library there. I cant believe its gone, and I cant believe no one seems to have cared about the tearing down of the library. Incensed, Doe founded Felicitations Child to encourage literacy among school-aged children. Already, Felicitations Child has found some support in Acme Company, publisher of Childrens books. Felicitations child will be holding a book sale on Feb 18 at the Old Town Hall and will also host a marathon on March 19 in the Old House Park.
This press release does several things that you will want your own press release to do:
It provides full contact information for the non-profit so that the media can contact J. Doe with questions
It provides a title that can be used as is as a newspaper or article headline
It gives a date for the press release and notes that the release can be used at once. This means that the media can use this report at once.
It immediately tells the reader what the press release is about.
It provides quotes that media outlets can use in their reporting
It is short enough to be readable but provides enough information for a short article or news report
It lists the major fundraising efforts (including dates and locations) so that readers can take part in these.