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Since non-profit groups are by their definition groups that do not wish to profit many people wonder why they must raise money at all. Just be aware that some communities have laws about who can hold such events, which are sometimes considered gambling. Bake Sales: Bake sales are quick to organize and inexpensive to set up. From what J. Explains exactly what is expected (donations of books) by when (Feb.
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Letters need to be well-written and professional. Other non-profits are reluctant to use technology to help them fundraise, either because they are unfamiliar with the technology of today or because they have had a bad experience. You can raise awareness in many ways:Market Research: Every successful non-profit needs to do exact market research in order to find out who the most likely donors are for their group.
Campaigning/Marketing/Public Relations
Marketing and public relations are similar to advertising but more subtle. Advertising is clearly identified as advertising. We all know what an ad looks like. Marketing, PR, branding, and other like ways of advertising something, though, are more subtle. Consider some of the more subtle ways to let people know about a non-profit or a fundraising venture:
Have possible donors read about the group in an interview or newspaper article about new non-profit groups in the area.
Have possible donors notice the groups logo and name on caps, t-shirt, water bottles, and other items
Have possible donors overhear people talking about a group in the elevator or on the street
Have possible donors notice art work or street chalk drawings of a groups logo and name
In most cases, this is a very sophisticated form of advertising used by large business corporations that have huge advertising budgets. On a smaller scale, though, you can do your own marketing. Consider the following ideas, which are possible even for a small non-profit:
Appear on a local radio or even college radio show for an interview. This may take some setting up, but some stations will agree. During the interview, mention your groups name and upcoming event.
If any member of your non-profit group has a DJ friend, have that friend mention your non-profit at a club, gig, or on air.
Offer to write an article for the local paper, a local online site, or a local magazine. Refer briefly to the group and any fundraising efforts that are upcoming.
Have caps or t-shirts with your non-profits name and logo on them and distribute these to people who will wear them.