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The food bank that offers this second fundraising option will therefore get this persons support. It provides full contact information for the non-profit so that the media can contact J. Then, include these reasons and ideas in your opening requests for support. Communicating with Donors: The Best Way to Raise Money In simplest terms, fundraising is really about communicating.

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Training Volunteers Once you have some volunteers willing to help you with your fundraising, you will need to explain to them what you expect from your group and your volunteers. Whether your ad is a small ad in the local paper or a spot on the radio, you will want to make sure that you give the information and the emotional appeal you need to get your ideas across. Include photos or pictures that capture the eye. You may need a special license to host a lottery or bingo night. Also, you will need to keep good records of the money donated for your groups income tax and other assessments. Organizing a flea market is similar to organizing a jumble sale.

Press Releases

Press releases are essentially announcements to the media about an important even that is taking place. You should be able to write good press releases in order to cheaply advertise your non-profits fundraising efforts. In general, you will want to write a press release to announce the start of your group, another press release to mark the opening of facilities for your group, and other press release to announce fundraising efforts such as marathons or fairs.

There is a specific way of writing press releases. Sometimes, the media will use actual quotes from the pres release in their articles or news items, so you need to make sure that your press release is written in an engaging style. Consider the following press release:

Media Release
Contact:
J. Doe
Director
Felicitations Child
134 Acme Ave.
London, ST USA
Phone: 555/ 555-5555
FAX: 555/555_5554
Email: j.doe@felicitaions
August 12, 2005
FOR IMMEDIATE RELEASE


New Non-Profit Group Defends Childhood Reading from Development

(London, ST, USA) - Felicitations Child, a new non-profit organization established in London, has announced a fundraising effort to bring a Bookmobile into the inner areas of London. According to J. Doe, director of Felicitations Child, This is a very exciting time for us. We have long noted that our city does not support many libraries, and childrens literacy skills seem to be falling as a result. Recent reports on the state of education in the inner city have suggested that literacy among children is quite low and test scores in reading and writing are well below average.

J. Doe blames development, which three years ago claimed the old library building, which was torn down to make way for new condo complexes. Annie Law, a volunteer at Felicitations Child, notes that the newly developed organisations have received many calls from worried educators and parents who feel that the children on inner city London are not reading enough. A library is badly needed, as many of the children in these areas come from families who simply cannot afford to buy books. According to Law, the bookmobile would travel to all the neighbourhoods between Upper Ninth and Upper West a few times a week in order to bring reading material to these areas. Although childrens books would be plentiful, reading material for adults and non-fiction books would also be made available. In the future, Felicitations Child hopes to raise enough money to bring books to house-bound readers and to outlying areas of the city. As Law notes, In the future, we imagine several book mobiles that will bring books to anyone who needs or wants them in our area.

Felicitations Child was founded by Doe three months ago after the director of the current non-profit group read about the falling rates of book reading in London. As Doe notes, I grew up on Upper Ninth and we had an old library there. I cant believe its gone, and I cant believe no one seems to have cared about the tearing down of the library. Incensed, Doe founded Felicitations Child to encourage literacy among school-aged children. Already, Felicitations Child has found some support in Acme Company, publisher of Childrens books. Felicitations child will be holding a book sale on Feb 18 at the Old Town Hall and will also host a marathon on March 19 in the Old House Park.

This press release does several things that you will want your own press release to do:

It provides full contact information for the non-profit so that the media can contact J. Doe with questions

It provides a title that can be used as is as a newspaper or article headline

It gives a date for the press release and notes that the release can be used at once. This means that the media can use this report at once.

It immediately tells the reader what the press release is about.

It provides quotes that media outlets can use in their reporting

It is short enough to be readable but provides enough information for a short article or news report

It lists the major fundraising efforts (including dates and locations) so that readers can take part in these.