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He or she may even write about the incident to a newspaper or magazine. The letter is friendly but not overly familiar. What companies in my area have contributed to similar non-profit groups in the past? Even something as simple as approaching a donor during his or her dinner (or worse, waking him or her up in order to ask for a donation) is unlikely to produce a good response. This may take some setting up, but some stations will agree. Annie Law, a volunteer at Felicitations Child, notes that the newly developed organisations have received many calls from worried educators and parents who feel that the children on inner city London are not reading enough.
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Events such as the 24 hour famine raise awareness about world hunger as well as the money that can change poverty. Plus, when these plans do not work out or get overwhelming, you group will lose morale and may adopt a whats the use? People give to non-profits for a number of reasons: To assuage a fear: Many people give to non-profits because they fear the eventually of a specific event or situation.
Campaigning/Marketing/Public Relations
Marketing and public relations are similar to advertising but more subtle. Advertising is clearly identified as advertising. We all know what an ad looks like. Marketing, PR, branding, and other like ways of advertising something, though, are more subtle. Consider some of the more subtle ways to let people know about a non-profit or a fundraising venture:
Have possible donors read about the group in an interview or newspaper article about new non-profit groups in the area.
Have possible donors notice the groups logo and name on caps, t-shirt, water bottles, and other items
Have possible donors overhear people talking about a group in the elevator or on the street
Have possible donors notice art work or street chalk drawings of a groups logo and name
In most cases, this is a very sophisticated form of advertising used by large business corporations that have huge advertising budgets. On a smaller scale, though, you can do your own marketing. Consider the following ideas, which are possible even for a small non-profit:
Appear on a local radio or even college radio show for an interview. This may take some setting up, but some stations will agree. During the interview, mention your groups name and upcoming event.
If any member of your non-profit group has a DJ friend, have that friend mention your non-profit at a club, gig, or on air.
Offer to write an article for the local paper, a local online site, or a local magazine. Refer briefly to the group and any fundraising efforts that are upcoming.
Have caps or t-shirts with your non-profits name and logo on them and distribute these to people who will wear them.