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Sew-a-thons: In these events, participants sew (or quilt or craft) for a pres-set period of time or until a specific amount of things have been created. There are several ways that you will be communicating with donors:Advertising: Through advertising, you will try to catch donors attention and will try to explain why your non-profit is crucial enough to deserve donor money. They raise plenty of awareness and plenty of money, but there are several drawbacks to this method: Lots of no responses. Offer the donor or person you are chatting with online some basic information and provide contact information (such as a telephone) for further contact.

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Sometimes, the media will use actual quotes from the pres release in their articles or news items, so you need to make sure that your press release is written in an engaging style. By telling the owner of the company when she will call, J. Three volunteers from your group, for example, could be in charge of year-round fundraising while the rest of the group uses the raised money to implement programs and help people.

Advertising

You may want to put advertisements in the newspaper in order to advertise your campaigning efforts. Whether your ad is a small ad in the local paper or a spot on the radio, you will want to make sure that you give the information and the emotional appeal you need to get your ideas across. If you are announcing a specific event (marathon, sale, or other event) be sure that you include the basic information such as time, place, day, and details of the actual event.

It is important that you place your advertising where your intended donors will see it. If your non-profit is a local childrens charity, you will likely not be advertising in national adult magazines. Instead, you will want to advertise in the local paper on the family page. If you can afford it, get ads in weekly papers or in the Saturday or weekend edition of a daily (more people read the weekend edition of the daily local paper, in most cases). Radio and television ads are also great, but can be expensive.

You can try asking companies to offer advertising for free. A local advertising company, for example, may agree to design an ad for you. Newspapers or radios (especially local media outlets) may offer to let your non-profit advertise for free as a donation. To ask, write a letter and follow up with a phone call to the medias marketing director. Even if you have to pay for your advertising (many media outlets are reluctant to give away advertising as this is how they make money), it is important to advertise your fundraising efforts if you want donors to respond with donations.

You should not overlook inexpensive or free methods of advertising:

Bulletin board advertisements in grocery stores, schools, and on telephone poles

Announcements in schools and churches

Posting information on online local forums (online forums designed for people in your town or city).

Advertising in the local community calendar. Most towns and cities have free community event listing either online or in some publication. People frequently check here for upcoming events and news.

Classified ads cost only a few dollars, but if your non-profit is holding a sale, classifieds are the perfect place to advertise as this is often a key place serious flea marketers will check when deciding which sales to go to.

Walking Advertisements: Volunteers can hand out printed ads or carry ads on themselves in the form of printed t-shirts or printed boards.