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Charitable Solicitation Statute
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The post office will give you a discount on mass mailings if you are a non-profit, but you may still have to pay a lot, only to find that many potential donors discard your mailings as junk mail. The idea is that donors are less likely to say no when asked in person. Just be aware that some communities have laws about who can hold such events, which are sometimes considered gambling.

model charitable solicitation act
Already, Felicitations Child has found some support in Acme Company, publisher of Childrens books. That way, if anything is needed, each member of your group will know who to contact. People frequently check here for upcoming events and news. Always identify yourself and your non-profit group when you answer the phone or call someone in regards to fundraising business.

Campaigning/Marketing/Public Relations

Marketing and public relations are similar to advertising but more subtle. Advertising is clearly identified as advertising. We all know what an ad looks like. Marketing, PR, branding, and other like ways of advertising something, though, are more subtle. Consider some of the more subtle ways to let people know about a non-profit or a fundraising venture:

Have possible donors read about the group in an interview or newspaper article about new non-profit groups in the area.

Have possible donors notice the groups logo and name on caps, t-shirt, water bottles, and other items

Have possible donors overhear people talking about a group in the elevator or on the street

Have possible donors notice art work or street chalk drawings of a groups logo and name

In most cases, this is a very sophisticated form of advertising used by large business corporations that have huge advertising budgets. On a smaller scale, though, you can do your own marketing. Consider the following ideas, which are possible even for a small non-profit:

Appear on a local radio or even college radio show for an interview. This may take some setting up, but some stations will agree. During the interview, mention your groups name and upcoming event.
If any member of your non-profit group has a DJ friend, have that friend mention your non-profit at a club, gig, or on air.

Offer to write an article for the local paper, a local online site, or a local magazine. Refer briefly to the group and any fundraising efforts that are upcoming.

Have caps or t-shirts with your non-profits name and logo on them and distribute these to people who will wear them.