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Raising peoples awareness about your group and your groups work is a big job. There are consulting firms and public relations firms that will help you fundraise more effectively - for a price, of course. Your letter or note should have plenty of white spaces, rather than being cramped onto the top of a sheet. For this reason, we tend to view people with suspicion or we tend to look for certain clues that subconsciously tell us how to react to a person.
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In some cases, companies contribute in order to be a part of a community or in order to bolster their image in a community. Often, you will need to rent some of the apparatus (such as the booths or rides) which means that this sort of fundraising event can become quite expensive in some cases. He or she may even write about the incident to a newspaper or magazine.
Advertising
You may want to put advertisements in the newspaper in order to advertise your campaigning efforts. Whether your ad is a small ad in the local paper or a spot on the radio, you will want to make sure that you give the information and the emotional appeal you need to get your ideas across. If you are announcing a specific event (marathon, sale, or other event) be sure that you include the basic information such as time, place, day, and details of the actual event.
It is important that you place your advertising where your intended donors will see it. If your non-profit is a local childrens charity, you will likely not be advertising in national adult magazines. Instead, you will want to advertise in the local paper on the family page. If you can afford it, get ads in weekly papers or in the Saturday or weekend edition of a daily (more people read the weekend edition of the daily local paper, in most cases). Radio and television ads are also great, but can be expensive.
You can try asking companies to offer advertising for free. A local advertising company, for example, may agree to design an ad for you. Newspapers or radios (especially local media outlets) may offer to let your non-profit advertise for free as a donation. To ask, write a letter and follow up with a phone call to the medias marketing director. Even if you have to pay for your advertising (many media outlets are reluctant to give away advertising as this is how they make money), it is important to advertise your fundraising efforts if you want donors to respond with donations.
You should not overlook inexpensive or free methods of advertising:
Bulletin board advertisements in grocery stores, schools, and on telephone poles
Announcements in schools and churches
Posting information on online local forums (online forums designed for people in your town or city).
Advertising in the local community calendar. Most towns and cities have free community event listing either online or in some publication. People frequently check here for upcoming events and news.
Classified ads cost only a few dollars, but if your non-profit is holding a sale, classifieds are the perfect place to advertise as this is often a key place serious flea marketers will check when deciding which sales to go to.
Walking Advertisements: Volunteers can hand out printed ads or carry ads on themselves in the form of printed t-shirts or printed boards.